Five packages. No checkout surprises.
Pick a tier that matches what you actually need — digital IDs only, plastic cards and tags for day-to-day, or the full printed-documents kit with gear. Premium and Elite include Lifetime Registry — pay once, no renewals.
30-Day Replacement Guarantee
Lost in transit, damaged, or printed wrong? Replaced free.
Printed in the USA
Real Fargo HID hardware. Tracking emailed on dispatch.
Stripe-Secured Checkout
Card data never touches our servers. Apple & Google Pay.
5-Minute Online Process
From start to wallet pass in under five minutes.
Pick what you're registering.
Same packages you'll see at checkout. Click any tier to begin registration.
Y1 total · then $29.99/yr
Or toggle Lifetime: $108.98 one-time
- Digital Animal Photo ID ($29.99)i
- Annual Registration ($29.99/yr)i
- Pick everything else individuallyi
- Printed cards — add-oni
- Tags & gear — add-oni
- Printed letters — add-oni
- DOT airline form — add-oni
Y1 includes Annual reg
$29.99/yr after · or +$50 lifetime
- 1st Year Annual Subscription Includedi
- Instant Registrationi
- Digital Animal Photo IDi
- Digital Handler Photo IDi
- Digital Registration Certificatei
- Digital Letter of Registrationi
- Digital Housing Letteri
- 24/7 Online Verificationi
Y1 includes Annual reg
$29.99/yr after · or +$50 lifetime
- Plastic Animal ID Cardi
- Plastic Handler ID Cardi
- Metal Service Dog Harness Tagi
- 1 Plastic Service Dog Keytagi
- 1st Year Annual Subscription Includedi
- Instant Registrationi
- Digital Animal Photo IDi
- Digital Handler Photo IDi
- Digital Registration Certificatei
- Digital Letter of Registrationi
- Digital Housing Letteri
- 24/7 Online Verification Portali
One-time. Lifetime.
No renewals, ever.
- Lifetime Registry Enrollmenti
- Printed Registration Certificatei
- Printed Housing Letteri
- Printed Letter of Registrationi
- Digital DOT Airline Forms (pre-filled)i
- Plastic ID Badge Holder & Lanyardi
- Red Service Dog Harnessi
- 1-2 Business Day Expedited Processingi
One-time. Lifetime.
No renewals, ever.
- Lifetime Registry Enrollmenti
- 2 Plastic Animal ID Cardsi
- Plastic Triple Key/Harness Tagsi
- Printed Registration Certificate w/ Embossed Gold Seali
- Printed Letter of Registration w/ Embossed Gold Seali
- Printed Housing Letter w/ Embossed Gold Seali
- Service Dog Luggage Tagi
- Red Service Dog Leashi
- USPS Priority Mail Shippingi
- Expedited 1-2 Day Processingi
- Instant Registrationi
- Plastic Handler ID Cardi
- Badge Holder with Retractable Lanyardi
- Red Service Dog Harnessi
- Metal Service Dog Harness Tagi
- Digital Animal Photo IDi
- Digital Handler Photo IDi
- Digital Registration Certificatei
- Digital Letter of Registrationi
- Digital Housing Letteri
- Digital DOT Airline Forms (pre-filled)i
- 24/7 Online Verification Portali
Y1 total · then $29.99/yr
Or toggle Lifetime: $108.98 one-time
- Digital Animal Photo ID ($29.99)i
- Annual Registration ($29.99/yr)i
- Pick everything else individuallyi
- Printed cards — add-oni
- Tags & gear — add-oni
- Printed letters — add-oni
Y1 includes Annual reg
$29.99/yr after · or +$50 lifetime
- 1st Year Annual Subscription Includedi
- Instant Registrationi
- Digital Animal Photo IDi
- Digital Handler Photo IDi
- Digital Registration Certificatei
- Digital Letter of Registrationi
- Digital Housing Letteri
- 24/7 Online Verificationi
Y1 includes Annual reg
$29.99/yr after · or +$50 lifetime
- Plastic Animal ID Cardi
- Plastic Handler ID Cardi
- Metal ESA Harness Tagi
- 1 Plastic ESA Keytagi
- 1st Year Annual Subscription Includedi
- Instant Registrationi
- Digital Animal Photo IDi
- Digital Handler Photo IDi
- Digital Registration Certificatei
- Digital Letter of Registrationi
- Digital Housing Letteri
- 24/7 Online Verification Portali
One-time. Lifetime.
$10 less than SD/PSD (no DOT form)
- Lifetime Registry Enrollmenti
- Printed Registration Certificatei
- Printed FHA Housing Letteri
- Printed Letter of Registrationi
- Plastic ID Badge Holder & Lanyardi
- Red ESA Harnessi
- 1-2 Business Day Expedited Processingi
One-time. Lifetime.
$50 less than SD/PSD (Blue ESA Leash, no DOT)
- Lifetime Registry Enrollmenti
- 2 Plastic Animal ID Cardsi
- Plastic Triple Key/Harness Tagsi
- Printed Registration Certificate w/ Embossed Gold Seali
- Printed Letter of Registration w/ Embossed Gold Seali
- Printed Housing Letter w/ Embossed Gold Seali
- ESA Luggage Tagi
- Blue ESA Leashi
- USPS Priority Mail Shippingi
- Expedited 1-2 Day Processingi
- Instant Registrationi
- Plastic Handler ID Cardi
- Badge Holder with Retractable Lanyardi
- Metal ESA Harness Tagi
- Red ESA Harnessi
- Digital Animal Photo IDi
- Digital Handler Photo IDi
- Digital Registration Certificatei
- Digital Letter of Registrationi
- Digital Housing Letteri
- 24/7 Online Verification Portali
Y1 total · then $29.99/yr
Or toggle Lifetime: $108.98 one-time
- Digital Animal Photo ID ($29.99)i
- Annual Registration ($29.99/yr)i
- Pick everything else individuallyi
- Printed cards — add-oni
- Tags & gear — add-oni
- Printed letters — add-oni
- DOT airline form — add-oni
Y1 includes Annual reg
$29.99/yr after · or +$50 lifetime
- 1st Year Annual Subscription Includedi
- Instant Registrationi
- Digital Animal Photo IDi
- Digital Handler Photo IDi
- Digital Registration Certificatei
- Digital Letter of Registrationi
- Digital Housing Letteri
- 24/7 Online Verificationi
Y1 includes Annual reg
$29.99/yr after · or +$50 lifetime
- Plastic Animal ID Cardi
- Plastic Handler ID Cardi
- Metal Service Dog Harness Tagi
- 1 Plastic Service Dog Keytagi
- 1st Year Annual Subscription Includedi
- Instant Registrationi
- Digital Animal Photo IDi
- Digital Handler Photo IDi
- Digital Registration Certificatei
- Digital Letter of Registrationi
- Digital Housing Letteri
- 24/7 Online Verification Portali
One-time. Lifetime.
No renewals, ever.
- Lifetime Registry Enrollmenti
- Printed Registration Certificatei
- Printed Housing Letteri
- Printed Letter of Registrationi
- Digital DOT Airline Forms (pre-filled)i
- Plastic ID Badge Holder & Lanyardi
- Red Service Dog Harnessi
- 1-2 Business Day Expedited Processingi
One-time. Lifetime.
No renewals, ever.
- Lifetime Registry Enrollmenti
- 2 Plastic Animal ID Cardsi
- Plastic Triple Key/Harness Tagsi
- Printed Registration Certificate w/ Embossed Gold Seali
- Printed Letter of Registration w/ Embossed Gold Seali
- Printed Housing Letter w/ Embossed Gold Seali
- Service Dog Luggage Tagi
- Red Service Dog Leashi
- USPS Priority Mail Shippingi
- Expedited 1-2 Day Processingi
- Instant Registrationi
- Plastic Handler ID Cardi
- Badge Holder with Retractable Lanyardi
- Red Service Dog Harnessi
- Metal Service Dog Harness Tagi
- Digital Animal Photo IDi
- Digital Handler Photo IDi
- Digital Registration Certificatei
- Digital Letter of Registrationi
- Digital Housing Letteri
- Digital DOT Airline Forms (pre-filled)i
- 24/7 Online Verification Portali
Three things to know before you pick.
We've had too many customers who didn't understand their bill a year later. This section fixes that.
Annual renewal is flat
Build Your Own, Essential, and Classic renew at a flat $29.99/yr — same number regardless of which tier you started on. No "introductory" pricing that bumps up. Year 2 and beyond is always $29.99. Premium and Elite don't renew at all; Lifetime Registry is included.
$29.99/yr flat renewalAnnual → Lifetime upgrade for $50
If you picked Essential or Classic and later want lifetime, sign in and click Upgrade. We charge a flat $50 (the $79.99 lifetime minus the $29.99 you already paid) and flip your status to Lifetime. No new gear ships — you already have it. No re-registration. Your ID stays valid.
$50 one-time upgradeLapsed? Reactivate without re-buying
If your annual registration expired, your cards and gear stay yours — only the verification status flips to Expired. Reactivate with $29.99/yr annual or a flat $79.99 lifetime. No new gear ships on reactivation because you already have it — we just flip your status from Expired back to Active.
$29.99/yr or $79.99 flatThe full feature matrix.
Every inclusion across all five tiers. SD/PSD pricing shown for Premium and Elite; ESA columns note the price difference.
| Feature | Build Your Own | Essential | Classic | Premium | Elite |
|---|---|---|---|---|---|
| Pricing | |||||
| Year 1 price | from $59.98SD/PSD/ESA | $99SD/PSD/ESA | $149SD/PSD/ESA | $219ESA: $209 | $349ESA: $299 |
| Billing model | Annual (toggle Lifetime +$50) | Annual (toggle Lifetime +$50) | Annual (toggle Lifetime +$50) | Lifetime — one-time | Lifetime — one-time |
| Renewal (if Annual) | $29.99/yr | $29.99/yr | $29.99/yr | — | — |
| Lifetime price (total) | $108.98 | $139 | $199 | $219 / $209 ESA | $349 / $299 ESA |
| Registration & Digital | |||||
| Instant Registration | ✓ | ✓ | ✓ | ✓ | ✓ |
| Lifetime Registry Enrollment | Toggle +$79.99 | Toggle +$50 | Toggle +$50 | ✓ | ✓ |
| Digital Animal Photo ID | ✓ | ✓ | ✓ | ✓ | ✓ |
| Digital Handler Photo ID | Add-on | ✓ | ✓ | ✓ | ✓ |
| Digital Registration Certificate | Add-on | ✓ | ✓ | ✓ | ✓ |
| Digital Letter of Registration | Add-on | ✓ | ✓ | ✓ | ✓ |
| Digital Housing Letter | Add-on | ✓ | ✓ | ✓ | ✓ |
| 24/7 Online Verification Portal | ✓ | ✓ | ✓ | ✓ | ✓ |
| Printed ID & Gear | |||||
| Plastic Animal ID Card | Add-on | ✗ | ✓ | ✓ | ✓ ×2 |
| Plastic Handler ID Card | Add-on | ✗ | ✓ | ✓ | ✓ |
| Plastic ID Badge Holder & Lanyard | Add-on | ✗ | ✓ | ✓ | ✓ Retractable |
| Metal Harness Tag | Add-on | ✗ | ✓ | ✓ | ✓ |
| Plastic Keytag | Add-on | ✗ | ✓ 1 | ✗ | ✓ Triple Set |
| Reflective Harness | Add-on | ✗ | ✗ | ✓ Red | ✓ Red |
| Reflective Leash | Add-on | ✗ | ✗ | ✗ | ✓ Red SD/PSD · Blue ESA |
| Luggage Tag | Add-on | ✗ | ✗ | ✗ | ✓ |
| Printed Documents | |||||
| Printed Registration Certificate | Add-on | ✗ | ✗ | ✓ | ✓ Gold Seal |
| Printed Letter of Registration | Add-on | ✗ | ✗ | ✓ | ✓ Gold Seal |
| Printed Housing Letter | Add-on | ✗ | ✗ | ✓ | ✓ Gold Seal |
| Digital DOT Airline Form | Add-on (SD/PSD) | ✗ | ✗ | ✓ SD/PSD only | ✓ SD/PSD only |
| Shipping & Processing | |||||
| Processing time | Varies | Standard | Standard | 1-2 Business Day Expedited | 1-2 Day Expedited |
| Shipping method | USPS First Class | Digital only | USPS First Class | USPS First Class | USPS Priority Mail |
Only pay for what you need
Pick items one by one. Skip what you'd never use.
Build Your Own — when the fixed tiers aren't your fit.
Not every handler needs a harness. Not every ESA handler needs a printed certificate. Build Your Own starts with the bare minimum to register — a Digital Animal Photo ID plus Annual registration — and lets you add anything else à la carte.
- $59.98 Y1 minimum — $29.99 Digital Animal ID + $29.99 Annual registration
- Add printed cards, letters, tags, gear individually
- Renews at the same $29.99/yr as the fixed tiers
- Swap Annual → Lifetime at checkout for $108.98 one-time ($29.99 + $79.99 flat lifetime)
- You can upgrade to a named tier later — we credit what you've paid
Two lightweight subscriptions for wallet passes & free edits.
Completely optional. Separate from your registration. Cancel anytime. Wallet passes (Apple + Google) are only available on Basic or Pro — Apple and Google bill us per active pass, so we can't include wallet IDs in one-time registrations.
Wallet + lookup
- Apple Wallet pass
- Google Wallet pass
- Live pass updates when you edit
- Free re-download of all documents
- Edits cost $4.99 each
Everything + unlimited edits
- Everything in Basic
- Unlimited free edits (photo, address, name)
- Priority support via Messages tab
- Replacement card discounted 50%
- Family accounts (up to 3 animals)
Real hardware competitors don't ship.
Every printed item is personalized with your animal's photo, name, and registration ID.
Printed Animal ID
Real card with your dog's photo, name, registration number, and a scannable QR.
Apple & Google Wallet Pass
Sits in your wallet next to your boarding passes. Auto-updates when records change.
Handler ID
Matching ID card for the handler. Same QR-verifiable record on the back.
Registration Certificate
Printed certificate with your registration ID. Premium and Elite include the gold seal.
Housing Letter
FHA-aware letter for landlords and property managers. Premium and Elite included.
DOT Air Travel Form
Required by U.S. airlines under the ACAA. Pre-filled with your registration. Premium + Elite.
SD Harness with Handle
Red service dog vest with control handle and reflective patches. Elite tier included.
Triple ID Set
Animal ID + Handler ID + scannable tag. The full carry-anywhere kit.
Printed Animal ID
Real card with your animal's photo, name, registration number, and a scannable QR.
Apple & Google Wallet Pass
Sits in your wallet next to your boarding passes. Auto-updates when records change.
Handler ID
Matching ID card for the handler. Same QR-verifiable record on the back.
Registration Certificate
Printed certificate with your registration ID. Premium and Elite include the gold seal.
FHA Housing Letter
FHA-aware letter for landlords. Premium and Elite included.
Letter of Registration
Formal printed letter confirming registration. Useful for travel and accommodation requests.
ESA Harness with Handle
Red ESA vest with control handle and reflective patches. Elite tier included.
Triple ID Set
Animal ID + Handler ID + scannable tag. The full carry-anywhere kit.
Printed Animal ID
Real card with your dog's photo, name, registration number, and a scannable QR.
Apple & Google Wallet Pass
Sits in your wallet next to your boarding passes. Auto-updates when records change.
Handler ID
Matching ID card for the handler. Same QR-verifiable record on the back.
Registration Certificate
Printed certificate with your registration ID. Premium and Elite include the gold seal.
Housing Letter
FHA-aware letter for landlords and property managers. Premium and Elite included.
DOT Air Travel Form
Required by U.S. airlines under the ACAA. Pre-filled with your registration. Premium + Elite.
PSD Harness with Handle
Red service dog vest with control handle and reflective patches. Elite tier included.
Triple ID Set
Animal ID + Handler ID + scannable tag. The full carry-anywhere kit.
A USAR registration is a record, not a vest.
Amazon sells lookalike gear for less. They can't sell you a verifiable registration record. We do.
The questions people ask before picking a tier.
If I pick Essential or Classic, when does the $29.99 renewal actually hit?
What does the "Lifetime toggle" do at checkout?
Why are Premium and Elite cheaper for ESA than for SD/PSD?
Can I upgrade from Essential to Classic (or Classic to Premium) later?
What happens if I let my annual registration lapse?
Why is Premium "Most Popular"?
Do I have to pick the monthly subscription?
Is there a family discount?
What if I need to cancel right after paying?
Does registering give me legal rights under the ADA or FHA?
Is my card data stored with you?
Message us from your dashboard
Sign in and open the Messages tab. Every conversation stays attached to your registration.
Reply within 1 business day
Live chat
Mon-Fri, 9 AM - 6 PM Eastern
Bottom-right of every page
Ready when you are.
Registration takes ten minutes. Pick a tier above, or see exactly how the process works first.